Josephine Dunn

Luxury Brand Strategist | Creative Consultant | Speaker

I’m a luxury brand strategist and creative consultant with over 20 years’ experience working with global brands, leaders and foundations.

Today, alongside consultancy, I offer myself as a speaker and panellist, and I create executive education workshops on luxury branding, personal branding and executive presence - helping leaders communicate with clarity and charisma.

Josephine Dunn brand strategist and executive presence consultant
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Big Ideas, real impact

You may already be accomplished in what you do, and yet feel that your brand, profile or presence doesn’t fully communicate the level you operate at. Often it isn’t about becoming more visible or working harder, but about ensuring the story around you is as strong, coherent and intentional as the work itself.

Having spent many years inside the world of luxury brands and senior leadership environments, I understand how much nuance, judgement and discretion this requires. Reputation, and ultimately brand equity, isn’t built through noise; it is shaped through clarity and the right signals in the right places.

I work with founders, executives and high-end brands who are ready to refine their positioning so that how they are perceived matches their substance.

Selected Highlights

A woman with closed eyes and brown hair styled in loose waves is wearing large, sparkling diamond earrings and nude makeup against a dark background.

·       Graff Diamonds
I lead global communications and creative direction during international expansion, including campaigns, publishing and philanthropy.

A man and a woman with a certification logo in the center that reads 'EDGE Certified, The Global Business Certification Standard for Gender Equality,' with the woman wearing glasses on the right and both showing only half of their faces.

·       EDGE (Certified & Foundation)
Thought-leadership strategy and global communications for the leading global business certification in workplace gender equality.

A person wearing a beige t-shirt and denim shorts with ripped edges, accessorized with a chunky bracelet on one arm and a watch on the other, standing indoors near a railing with sunlight streaming in.

·       John Isaac Genève
Launched first online/offline fine Swiss watch brand with international campaigns and influencer engagement.

Two young adults, a man and a woman, standing in a library aisle near bookshelves, looking at the camera, with the woman hold a tablet and the man holding an open book.

·       KA Foundation
Developed communications strategy and high-profile events for a foundation set to empower future African leaders.

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Expertise & Advisory

Josephine Dunn luxury brand strategist and consultant London

  • Brand Strategy & Positioning

    Defining identity, values and narrative - maximising brand equity

  • Creative Direction & Storytelling

    Campaigns, visual identity, experiences

  • Thought-Leadership Advisory

    Guiding founders, executives and UHNWIs

  • Global Audience Development

    Communications, partnerships, influence

  • Philanthropy & Legacy Building

    Social impact, foundations, diversity & inclusion

  • Executive Education

    Workshops, private audits and speaking engagements

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Past Clients & Projects

Close-up of the word 'GRAFF' in black capital letters on a white background
Logo of Crane.tv featuring a stylized geometric crane inside a hexagon
Marriott International logo in black and white
Logo with a black circular shape and white stylized letter 'F', Chinese characters, and the word 'FINDIEA' written in gray.
Edge Certified badge with a circular design and the words 'Gender Equality, Lead, The Global Business Certification, Trust, Quality' around the perimeter.
Logo featuring a fish illustration above the text 'BELUGA' and the tagline 'THE NOBLE VODKA'
Logo of John Isaac, a fine watch brand from Geneva.
L'Oréal logo in black text on a white background
Text reading 'ORLEBAR BROWN' in bold black letters on a white background.
Pfizer logo in black and white
SAP logo with black text and a black triangle on a white background.
Logo of The World Bank with text indicating IBRD, IDA, and World Bank Group
The image shows a black and white logo with the text 'MAMA FILM WORX' below.
Zurich Insurance logo with stylized 'Z' inside a black circle and the word 'Zurich' in black text.
Technip logo in black text with a swoosh underneath

Private Workshops & Audits

I work directly and discreetly with a small number of brands and leaders each year - offering focused, hands-on audits and working sessions, tailored entirely to what you need.

Three gold-colored stylised tulips.
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  • For Brands & Companies

    Positioning audits and luxury branding workshops for organisations moving toward a higher, more premium market position.

    iconic luxury perfume bottle symbolising brand identity and heritage positioning

  • For Executives & Individuals

    Presence audits and personal branding workshops for leaders ready to close the gap between how they are perceived and how they want to be seen.

    A professional woman reviewing notes representing personal branding and leadership development.

  • For Visibility & Thought-Leadership

    Strategy sessions for leaders and brands ready to build the narrative and platform that gets them seen.

    Senior professionals in discussion representing executive presence and strategic leadership.

Journal

A journal of reflections and observations on branding, creativity and culture.

Here I share some personal perspectives on building authentic brands whilst exploring the role of business in driving social impact.

The Future of Luxury: From Exclusivity to Purpose

Luxury is no longer defined by scarcity alone. Next-gen UHNW clients are reshaping the landscape - demanding brands that balance exclusivity with authenticity, sustainability, and cultural purpose

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Engaging UHNW Clients in a Shifting Global Landscape
UHNW clients expect more than products - they value cultural fluency, discretion, and authentic relationships. Discover how brands can blend tradition with innovation to meet the evolving expectations of the world’s wealthiest clients.

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Brand Legacy: Why Reputation Outlasts Campaigns

Luxury campaigns may capture attention, but reputation builds legacy. Learn how leading brands cultivate cultural resonance and timeless trust that endure beyond seasonal marketing.

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Let’s Connect

All enquiries are welcome - whether you want to work with me, have a question, or just want to say hello.

Contact me directly here jd@josephinedunnconsulting.com

or simply use this form

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